Course curriculum

  • 1

    Getting Started

    • Getting Started in the Water Feature Industry

    • Four Stages of a Business

    • First Steps to Starting Your Water Feature Business

    • How Does a New Contractor Get Hands-On Experience?

    • What Percent of Landscapes Have a Water Feature?

    • Developing Your Own Style

    • Know Your Abilities – Don’t Get in Over Your Head / Working with Other CACs

    • Starting a Water Feature Business Intro

    • Getting Started Quiz

  • 2

    The Five Steps of the Construction Process

    • Introduction

    • The Five Steps of the Construction Process

  • 3

    The Lead Process

    • The Lead Process - Part 1

    • The Lead Process - Part 2

    • Consultation Fee

    • The Lead Process - Part 3

    • The Lead Process Quiz

  • 4

    The Pre-Sales Call

    • The Pre-Sales Call

    • Locating the Utilities Before the Sales Call

    • The Pre-Sales Call Quiz

  • 5

    The Sales Call

    • Introduction: Sales Call

    • Sales Call: Fountainscape Design

    • Sales Call: Fountainscape Bid Sheet

    • Sales Call: Pondless Waterfall Design

    • Sales Call: Pondless Waterfall Bid Sheet

    • Sales Call: Pond Design

    • Sales Call: Pond Bid Sheet

    • Quiz: The Sales Call

  • 6


    • Calculating Liner & Underlayment

    • Calculating Stone & Gravel

    • Calculations Quiz

  • 7

    Closing the Sale

    • Closing the Sale Part 1

    • Pre-Install Walkthrough Video

    • Closing the Sale Part 2

    • Closing the Sale Quiz

  • 8

    The Pre-Install

    • Job Folder

    • The Pre-Install Quiz

  • 9

    The Install

    • Introduction to Installation Videos

    • Fountainscape

    • Fountainscape Install Quiz

    • Pondless Waterfall

    • Pondless Install Quiz

    • Pond

    • Pond Install Quiz

  • 10

    The Post-Install

    • The Post-Install

    • Post Install Quiz

  • 11


    • Maintaining a Fountainscape

    • Maintaining a Fountainscape Quiz

    • Maintaining a Pondless Waterfall

    • Maintaining a Pondless Waterfall Quiz

    • Maintaining a Pond - Part 1

    • Maintaining a Pond - Part 2

    • Maintaining a Pond Quiz

  • 12

    Bonus Sessions

    • Pond Design

    • Stream Design

    • FAQ: 100% Customer Satisfaction

    • FAQ: Does Aquascape Do Drawings?

    • FAQ: Why do you wait until the pond is finished before electrical is installed?

    • FAQ: Have any of your processes changed due to COVID?

    • FAQ: Do you build ponds differently if you know there is an abundance of wildlife nearby?

    • FAQ: Can you put your pumps on a timer?

    • FAQ: "You can't put rocks and gravel in a koi pond!"

    • FAQ: Will koi destroy plants in your pond?

    • FAQ: "You can't put koi in a two-foot deep pond!"

    • FAQ: When do you not charge a consultation fee?

    • What do you do with the fish in the winter-time?

    • Can you put chlorine in a pondless or fountainscape?

  • 13

    Bonus Sessions: The Pond Guy's Pearls of Wisdom!

    • Working ON Your Business and Not IN Your Business

    • What is the First Job of the CEO?

    • All Business Is, Is Fixing Problems...

    • Why Do I Vlog?

    • Training

    • Motivating Your Team


Owner and CEO

Greg Wittstock, The Pond Guy

Greg, aka The Pond Guy, has been dabbling in water gardens since the age of 12 and has a love of everything water and turtles. After experimenting with ponds for over eight years, Greg had a “light bulb” moment during a drive home from the boring summer job he took during college in 1990. He decided that he wanted to do something he loved for a living – he wanted to build ponds. Just 30 seconds later, he had a company name, Aquascape. The next year, he began building ponds during his breaks in the school year. From there he created the Aquascape, Inc. business model, which includes a mix of distribution, retail, and installation services. Greg is a sought-after speaker on topics ranging from water gardening to business success and strategy. He authored The Pond Guy on Marketing and has appeared on the cover of Inc. Magazine. You may have also seen him on Nat Geo Wild’s “Pond Stars” series. When Greg is not working, he enjoys scuba diving and exploring remote parts of the world. Greg has a love of life and adventure; his motto is “Carpe Diem.”

VP of Construction

Brian Helfrich

Brian has been with Aquascape, Inc. since 1995, starting out in the warehouse and working his way up to his current position as construction manager. He’s given hundreds of pond construction seminars across the country and is considered to be one of the premier waterfall builders in the nation. Brian shared his pond expertise as a contributing author for The Pond Builder’s Bible, published by Aquascape, Inc. Brian’s creative pond designs have been featured in numerous publications, including Better Homes and Gardens special interest publications, and Nature’s Garden. In addition, Brian has generously extended his pond artistry to several impressive, public water feature designs including Epcot® International Flower and Garden Show, Chicago Lincoln Park Zoo, Shedd Aquarium in Chicago, and more. He also appeared on Nat Geo Wild’s “Pond Stars” series. Since 2006, Brian has designed and led the project team for Aquascape’s signature water gardens at the Chicago Flower and Garden Show, much to the delight of show attendees. In 2009, Brian and the Aquascape Designs construction crew received the Silver Award for Excellence in Landscape from the Illinois Landscape Contractors Association.